This widget was developed as a result of writing this article and can be used by third parties free but is licensed under the full attribution license which basically requires that users provide a quality link back to this site in return for its use.

The DPSOA would typically be placed at the end of an article, it is generically sized at 320px * 240px and requires that the reader clicks on the advert, which (with the help of Flash Player 9) opens the advert to cover the entire screen. Then after a short timed delay the user clicks on it again and is automatically taken to the next page of editorial.

This widget has been designed to enable online publishers a method of offering advertisers a quality advert which is as close to what print media has called the double page spread, and is the most valued form of advertising in the print world.

For its usage you simply pass 2 variables within the embed code, 1) the url of the advert which normally be a .jpg image typically no larger than 400K, 2) the URL where the user would be taken upon viewing the advert, which would generally be the next article of the blog or website.